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Podcasting is now like a speaking engagement. Listeners can now hear all about you, your brand, products and services and how you can support their entrepreneurial life and journey in their own time. They are in a better place hearing about you, while not competing with other speakers like you would at an event or seminar.It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.